3 Important Steps Of Making A Promotional Video
Below you can find the transcript of the video:
Hey, what’s up?
This is Luke Kubow from myimplace.com and in this short training, I’ll show you how to make a promotional video that converts.
I’ll be talking about 3 major steps of promo video creation as well as I’ll show you how you can create a promotional video for a local business in around 3 minutes of work.
Make sure you watch this video to the end because this is going to be powerful.
Let’s check it out.
Step 1. Goal / Purpose Of The Promotional Video
You need to decide what is the goal of your video. What its’ purpose.
Is it a sales video, or a tutorial or a video review, or maybe you want a quick video to build your brand awareness, or a video commercial for a local business, like for example for a dentist or for a car dealer.
This is very important to have a clear thought about this and to know what action you want your viewers to take.
Because you want viewers to take certain actions. Like for example, you want your viewers to subscribe to your channel, or to buy a product, or to make a call and schedule a meeting or to sign up for a webinar, etc.
I’ll be talking about conversion and making money on YouTube in my next videos, so please make sure to subscribe and hit the bell icon so you don’t miss anything.
When you know what’s the goal of your video, you go to…
Step 2. – Writing a script, that moves the viewer towards this goal.
This is very important to have a good script that converts because you want your videos to convert and bring you profits.
I wasn’t making any money on YouTube until I started using professional scripts that are proven to work.
In general, if you want to have a good script you need to hire a copywriter or read tons of books, take several courses, which consumes a lot of time and money, and then maybe you’ll be able to write a good script.
But there are tricks, like for example video script templates or software allowing you to create professional, converting scripts fast without any copywriting knowledge.
I’ll be talking about it in detail in my next videos, but if you want to take advantage of my tricks faster and get some powerful additional tips now, just click the link below this video in the description and download the fast video production cheat sheet I prepared for you.
OK, when we have our script we can go to…
Step 3. – Creating a video.
As you may already know, video production is a very broad subject.
You have two options: you can hire somebody online or an agency to create a video or videos for you, or you can do it on your own. And thanks to the tools I’m gonna show you it’s really easy to do it on your own.
I’ll be covering several different tools in my next videos, so make sure to subscribe, but now I’ll show you how you can create a video commercial for a local business in 60 seconds, including a professionally written script and recorded voice-over.
The tool we’ll be using here is called Video Robot.
We choose the template, upload logo…
The software has many different features, like animations, logo stingers, etc.
And you can even create text to speech avatars from text or using your recorded audio.
You might saw me using this feature in my videos. I like it a lot.
As you can see there are several aspects that need to be covered in order to make a promotional video so this training would be too long, but I want to give you a quick boost of knowledge by giving you a cheat sheet, including all of the tools I use and recommend for creating any type of video.
You can get it for free by clicking a link in the description or somewhere here in the cards.
Thank you for watching this video and I’ll see you in the next one. Remember to download the fast video cheat sheet below and make sure to subscribe to our channel so you don’t miss anything.
This has been Luke Kubow,